Altorfer Caterpillar Headquarters
WHAT WE DID
Our team worked with Altorfer Caterpillar to activate and transform the industrial lobby and public areas of their corporate offices with a unified brand approach incorporating the iconic Caterpillar mark. Our services included strategic design consultation, focusing on areas of visual impact, recommendations for simple and intuitive wayfinding and how to include the corporate brand colors of gold, gray and black. Custom printed wall murals were introduced to create visual interest as visitors move through the space. Three dimensional signage was employed to denote visitor/service interaction areas for clear user understanding. The corporate character of the brand is told through printed frost acrylic wall panels embracing the history, mission and vision that is Altorfer.